The Blogger Freak Out Email: Part Two // WordPress Timezone

You know how I said last week that I get these blogger freak out emails which make it seem like the world is ending? I got another one today, courtesy of Larissa aka Larz of LivinLikeLarz.com. Don’t get me wrong I love Larz, she is only 19 years old and she is achieving ALOT in the blogging world, but she freaked out today because her blog post wouldn’t publish. I guess it was actually a big deal because it was for Teen Vogue and Sephora so maybe the freak out was warranted!
 
Nonetheless she asked:

 

livinlikelarz
 

The Question: My blog post was scheduled but never posted on time, so I went in to manually publish it and every time I try to, it reverts back to being scheduled again! What’s going on?

 
 
I have heard this issue a few times and I get that it is frustrating. Luckily it is an easy fix.
 
I am not 100% as to why it happens but WordPress timezone settings changes sometimes, maybe because you are in a different location then when you first set your WordPress site, actually that is probably why. If/When you ever have this issue, have a look in your settings, at the timezone WordPress says you are currently in. If it is wrong, then choose where you are from the dropdown or manually set it from the UTC options.
 
This is a screenshot from my WordPress timezone settings. You’ll notice, because of daylight saving hours, it says my current timezone is an hour before the time actually is. What I have done here is chosen UTC+1 so my WordPress time is London time right now.
 
wordpress timezone
 
That’s it, if you go back to the blog post that would not publish, it will now!

 

chloe-signature

 
 

Coding theFEED, the late night edition

coding theFEED
 
It’s 23:17 and I am up coding the next version of theFEED. I am super excited about this next version I can hardly breathe (too dramatic?). This next edit is all about the rewardStyle shop, making it more customisable than it is now and really allowing the publisher to curate a shop feed of products for their followers.
 
When I am excited about coding something I just want it to be here already and sometimes don’t want to actually go through the process of coding it! It appears simple when it’s finished but coding the “effortless” things are actually the things that take the most time!
 
I don’t mind being up late coding, I often have to force myself to go to sleep as I can see day breaking outside my window. Now I know that puts me in the ultimate geek category but I love it. I had a chat with my friend early today and he was making fun of his web developer who stays up late to code his site and I was like MATE, those are my peoples!
 
When you love what you do in any industry you never want to stop doing it, because it’s not work for you – it’s fun, and who wants to stop having fun? That’s not to say that sometimes it’s not difficult. I often come up with bug’s coding theFEED that I don’t on face value know how to fix, but I revel in the challenge of finding the solution – as I have faith that I can and will do – regardless of how long it takes!
 
I’ve tried to fix bugs in the past that have taken DAYS, days staring at the same page, countless refreshes to see if the small piece of code I changed fixed the problem – can you imagine! But there is no, I mean NO great feeling then working on something for such a long time then finally figuring out what the problem was, it feels so good! The best part about it is once you’ve solved it once, you now know the solution for life!
 
Therefore I count all bugs as a win! Gotta stay positive out here =]
 
Okay happy rant over, I am going back to my code.

 

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Why your Image File Size is Slowing Down Your Blog!

The other evening, I called Las Vegas (well not the actually city!) to speak to the lovely Ashley, who is one half of TheAllureAvenue.com. She blogs with her Las Vegas born bestie Kristen which I thought was so cool – to girls on a blogging mission! I called Ashley to help her set up theFEED on their blog mobile site and whilst doing so, Ashley asked me a question about their desktop blog site speed.
 

allureavenue

The Question: Why is our site loading so slowly?! We think it’s our slider but we love it so much and don’t want to get rid!

 

If you go on their blog you’ll notice they have an image slider at the top of their site. This slider takes a while to load and because it takes up most of the page it appears to a reader that the whole site has not loaded even though if you scroll down you’ll notice the rest of the blog has already loaded! It is not necessarily the case that the girl’s entire site is loading slow just the slider which could cause a reader to leave the site and we for sure don’t want that!
 
(the page when the slider is loading)
 
allureavenue
 
(the page when the slider has loaded)
 
allureavenue
 
I did a little investigating, for the girls and the reason why Ashley and Kristen’s image slider is loading so slowly is because the images they are uploading to it are way way way way WAYYYYYY to big. I mean WAY.
 

Let me break it down:

 
Ashley and Kristen’s image slider dimensions are 920px by 500px however the images they are uploading for it are MAAAWHOOOISIVE! The image size they are uploading is 4752px by 3168px. Don’t worry girls this is a common mistake, you’ve gone out and done a lovely photo shoot then uploaded your images straight from your digital camera. This is a big no no. Before uploading to wordpress you should use an Image Optimizer to reduce the dimension size e.g. to 920px by 500px and image file size so it’s alot smaller.
 
The first image in the slider, on girl’s blog is the one below. The image as is, uploaded to their slider is 2MB, which if you think about it logically, there are 9 images in the slider therefore loading about 18MB in total which is Bananas with a capital ‘B’! I took this image and ran it through Photoshop’s Image Optimization Tool (alternative online version can be found here) and changed the dimensions to fit the slider. I managed to reduce this image file size down to 569KB. This is a image file size reduction of 75% !
 
allureavenue
 
If Ashley and Kirsten reduce all the image file sizes, in total the slider will load 4.5MB instead of 18MB which will, in turn, load a lot quicker.
 
The moral of this story is to Optimize (with a capital ‘O’ for effect =]) your photo’s before uploading them to your blog, not just for slider’s but for blog posts as well!
 
chloe-signature

 
 
 

London and Mules!

 

Zara Mules London

 

London weather is insanity! You’ll be happy walking along on a gloriously sunny day in your Zara mules, then boom, it starts raining! One would think I’d be used to it now after 25 years but I’m a dreamer who lives in hope! Yesterday I sent out the first eNewsletter to theFEEDr’s from our brand spanking new template which was very exciting.
 
I added a little personal note telling everyone how happy I was that London had sunshine. Literally, as soon as I clicked the send button, it started raining!
 
Just My Luck =]

 

chloe-signature

 
 

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Blogger Question: How To Add Pinterst, Instagram and Twitter Social Tabs to Facebook page

I had a late night call yesterday, nothing seedy, with the hilarious Alyssa of AlistedBlog.com so I could help her set up theFEED on her blog mobile site. It was late because of the time difference, Alyssa is based in NY and I’m based in London Town so what is the evening for her is the middle of the night for me! This doesn’t bother me though because I spend more time speaking to people in America than I do in England, my body clock is completely off! Or on, depending how you look at it!

 

Whilst setting up theFEED for Alyssa, apart from the jokes she was giving me, she asked a question about Facebook tabs so I made a note of her request and I am making a tutorial on TheFashionTechnologist to help her and anyone else with this issue.

 

Screen Shot 2014-06-21 at 12.33.27

The Question: How do I create social tabs on my blog’s Facebook page?!

 

I am going to take you through adding three different types of Social tabs (Pinterest, Istagram and Facebook), so you can pick and choose which one’s you want for your own Facebook page.

 

Pinterest

Go To This Link: https://apps.facebook.com/pinterest-tab/

Click on the blue button named “Install Application”

 

facebook pinterest screenshot

 

Choose the page you would like your Pinterest Tab to show then click “Add Page Tab”

 

facebook pinterest screenshot

 

Facebook will then redirect you to your new Pinterest Tab. You’ll notice the pin’s that show automatically are general, to have your pin’s show, from the administrator panel type in your Pinterest username and from the dropdown tab choose “User Pins” – then “Save Settings”

 

facebook pinterest screenshot

 

The page will refresh and show your user pins!

 

facebook pinterest screenshot

Instagram (Type 1)

Go To This Link: http://apps.facebook.com/instagram_feed/

Give the application to your Facebook public profile

 

facebook instagram screenshot
 
facebook instagram screenshot

 

Choose the page you would like for your new Instagram Tab, then click “Add Instagram feed tab”

 

 

Facebook will redirect you to Instagram to enter your Instagram log in details.

 

facebook instagram screenshot

 

Authorize the app!

 

facebook instagram screenshot

 

The page will redirect you back to Facebook, to your new Instagram tab

 

facebook instagram screenshot

 

You can change the way your Instagram’s look by clicking on “Manage” -> “Customisation” and then configuring the options.

 

facebook instagram screenshot

 

facebook instagram screenshot

 

facebook instagram screenshot

 

 

 

Instagram (Type 2)

Go To This Link: https://apps.facebook.com/instatab/

Click on the blue button named “Install Application”
facebook instagram screenshot
Choose the page you would like your Instagram Tab to show then click “Add Page Tab”

facebook instagram screenshot

 

Facebook will then redirect you to your new Instagram Tab. You’ll notice the image’s that show automatically are general, to have your Instagram’s show, from the administrator panel type in your Instagram username  – then “Save Settings”

 

facebook instagram screenshot

 

The page will refresh and show your Instagram’s!

 

facebook instagram screenshot

 

Twitter (Type 1)

Go To This Link: http://iframehost.com/util/installtab/116943498446376

Choose the page you would like your Twitter Tab to show then click “Add Page Tab”

 

facebook twitter screenshot

 

Authorize the tab application!
facebook twitter screenshot

 

facebook twitter screenshot

 

Configure Settings then “Save Settings”

 

facebook twitter screenshot

 

Click “View Tab” to see what your new Twitter tab looks like:
facebook twitter screenshot

 

Twitter (Type 2)

Go To This Link: https://apps.facebook.com/twitter-tab-app/

Click on the blue button named “Install Application”

 

facebook twitter screenshot

 

Choose the page you would like your Twitter Tab to show then click “Add Page Tab”

 

facebook twitter screenshot

 

Facebook will then redirect you to your new Twitter Tab. You’ll notice the tweet’s that show automatically are general, to have your tweet’s show, from the administrator panel type in your Twitter username and from the dropdown tab choose “User Pins” – then “Save Settings”

 

facebook twitter screenshot

 

The page will refresh and show your tweets!

 

facebook twitter screenshot

 

Done, Done and DONE! I’ll make a tutorial on creating a rewardStyle shop page soonish =]

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theFEED: Creating an eNewsletter series

eNewsletter

 

Good Morning!

 

This weekend I was working on theFEED, on the email templates theFEED users receive for various reasons once they have signed up. I want to start sharing with you what I am learning from theFEED signups and users and how I am using this data to improve on how I am making communication with the FEEDrs (bloggers who signup and are using theFEED on their mobile sites) better. Actually, it is not just the data I collect which influences my decisions, it is also the conversation I’ve been having with the users and asking what they like and don’t like. I have been surprised at what some people say that I may have taken for granted so it’s helpful when it gets spelled out to me, however insignificant it may seem on the surface.

 

theFEED is set to have a few different email templates but today I am going to highlight just one. This email template is for a series soon to start for theFEEDrs called “Helpful Tips”. On a daily basis I get emails from theFEED users asking questions about how to use theFEED in the best way, how to customise it etc., and often the questions they ask have been asked quite a few times already by other users. So, I have devised an email series which not only highlights the bloggers who asked the question but also allows everyone to know the answer at the same time (with screenshots, we all like those!), hopefully helping those who didn’t think to ask!

 

eNewsletter Helpful Tips

 

I am going to update this blog post once i’ve sent a few of these bad boys out to see how responsive theFEEDrs are to them.

 

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The Blogger Freak Out Email! Resizing your affiliate ad banners

Resize Affliate Ads
 
Yesterday I got a panicked email, followed by a panicked text from my friend and blogger Diana of Trendbridged.com. I don’t like these emails! Not because I am being asked for advice, as you know I am always down to help a blogger out with tech help BUT I don’t like when the email makes it seem like the world is about to end. It’s not, everything is good, let’s calm down now. I’ve told Diana that if she continues to send me these panic emails I’m actually not going to help her anymore, think about it from my point of you, I nearly have heart palpations thinking something major is wrong and it really isn’t and well, I’m trying to live a very long and healthy life!

 

Diana’s Email:

 

Screen Shot 2014-06-21 at 12.33.27

Subject: I messed up my ad banner on the right sidebar

Body:

Can you please fix it for me please?

Pretty please!

This is the link for the banner ad.

It used to sit on the right sidebar as a widget- and now when I am adding the code- it just doesn’t scale right.

:(

 

What was happening was, the image in this affiliate ad code is wider than Diana’s sidebar, so when she pasted the code in a widget, it looked like it was jumping out of her sidebar.

 
trendbridged.com screenshot
 

 

The width of Diana’s sidebar is 222px, we know this because if you pretend to take a screenshot on a mac (CMD + CTRL + SHIFT + 4) you can use the crosshair cursor to measure the width of an element on your site. To make the ad image the same width as the sidebar we edited the img tag to include a width attribute with the value of 222px:

 

 

 

 

The final code looked something like this, you’ll notice the new width attribute on the img tag:
 

 

 

 
trendbridged.com screenshot
 

 

That’s it! Was hardliy earth shattering, life altering stuff, was it? =]
 

 

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theFEED Profiles: Jenny Bernheim of MargoAndMe.com

Screen Shot 2014-06-20 at 22.22.53

This April, chloédigital and rewardStyle launched a product called ‘theFEED’, a WordPress mobile site plugin that automatically optimises a bloggers site for mobile. It combines a bloggers Instagram’s, Blog Content and rewardStyle shop favourites into one continuous feed, allowing readers/followers to have a running dialog with their influencer.

Each week I am going to profile one of theFEEDrs here on TheFashionTechnologist because they are all pretty awesome and if you choose to join us you’ll be in good company!


 

Today I am profiling:
Jenny Bernheim

 

Her Blog Is:
MargoAndMe.com

 

Brief Bio:
Jenny is fashion PR specialist turned blogger, stylist AND designer. I first found out about her blog after seeing she had signed up for theFEED and I’ll be honest, I am now obsessed! Jenny’s style coupled with really beautiful imagery makes MargoAndMe.com a must see blog!

theFEED Profiles- Margoandme.com

This is what Jenny Has To Say About her experience with theFEED:

 

I couldn’t be more excited about the new mobile look that theFEED has brought us! I think it’s safe to say that we have all been waiting for this much needed update. With mobile at the forefront of reader experience, it’s even more important to have an aesthetic that you are proud to present your readers with. It’s no surprise that chloédigital and rewardStyle have made another gigantic leap with theFEED!

 

Are you a fashion/beauty/lifestyle blogger? Join Jenny, click here to signup for theFEED Today.

 

 

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Ask me your tech questions!

submit your questions

Can I safely say I’m in the blogging swing of things now?

 

It’s weird because I spend my day speaking to bloggers and yet I was not consistent on my own blog. I was starting to feel like a hypocrite and well no-one likes those. The beauty of blogging for me is I’ve been working with bloggers since I was a wee 19 year old and still do 6 years later (yes I’m 25 =]) and as a web developer/coder if there is any tech shiz I need to get done, I can do it myself, no sweat (occasional sweat). I’m sure that’s not the case for everyone as I’ve had many a frustrated call/email/tweet etc. that something’s being getting on your nerves for a while and you just can’t figure out how to fix it.

 

Well on this blog I’m all about giving tips/advice/tutorials to empower you to make changes on your own blog because at the end of the day, it’s your baby just like TheFashionTechnologist is mine.

 

So I prompt you to let me know if you have any tech question you want answered? Let me know and I’ll do my best to make a tutorial for you here on TheFashionTechnologist. Big or small, go wild!

 

You can leave a comment, email me at info@chloedigital.com or tweet me @chloedigital – I’m all ears.

 

 

A Day Full Of Meetings about eNewsletters: Vicki Archer and Mary of Happily Grey

 

Photo Cred: Vicki Archer - VickiArcher.com

Photo Cred: Vicki Archer – VickiArcher.com

 

Yesterday I was put to WORK, so much so I didn’t blog! Actually I shouldn’t be making excuses =]

 

The day was all about eNewsletter Strategy. Any one who has met me knows I love a good eNewsletter, often weirdly so. My excitement about the hidden power shines through as I explain to a blogger how awesome a great strategy could help aide their publisher goals.

 

In the morning I went to Chelsea, to visit Vicki Archer. Vicki is an author and blogger talking fashion and french chic. We spent about 3 hours non-stop talking about eNewsletters and made plans on how she could continue to create a loyal following over email. eNewsletters are the most traditional form of social media, as others have come and gone (we all remember MySpace, Hi5 and Facepic right?), people have continually been addicted to their email. As an online publisher it’s imperative to build your email list, it’s like having a room full of people ready for you to walk on stage and tell them what is going on with YOU!

 

When our meeting was all wrapped up we couldn’t help but do an impromptu photoshoot.

 

Chloé and Vicki

 

After leaving Vicki’s in Chelsea, I had to rush over to Shoreditch to meet Mary of Happily Grey. After some confusion about where we were meeting we ended up at rewardStyle’s London HQ for a meeting about, you guest it, eNewsletters! We again spent a few hours talking about all the possibilities, now and for Happily Grey’s future. Mary pointed out that her eNewsletter is to be the bottom of the funnel that brings in her readers/followers from the various social networks she is on – and I couldn’t agree more.

 

We too couldn’t help having an impromptu shoot!

 

Chloé and Mary - Happily Grey

 

Looking forward to helping these ladies on their journey’s it’s going to be an exciting one!

 

chloe signature

 

 

 

 

 

 

 

 

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