Why I do not like when I see a blog post as Uncategorized and How you can avoid this

If you are guilty of not categorizing your blog posts, admit it now. This is a safe haven for blogging faults!

The reason why I don’t like blog posts that are uncategorized is because it gives a dismal experience for your readers. Now I may be exaggerating a little to get my point across but in all honesty you would’t expect to go into a clothes store and see some products in the “Uncategorzied” section would you? It would look like those clothes were unloved, you would hardly get excited by them same goes for your readers!

So if you are one of those bloggers who do this, please stop. If you do it because you simply forget to put your post into a category, in your wordpress settings you can actually change the default post category. That way all your future blog posts will be in a much more pleasant category.

To do this (in WordPresss) go to Settings > Writing and change your default post category from “Uncategorized” to something prettier and more engaging.

change uncategorized blog post

To change all the blog posts that have already been published go to Posts > Categories, then hover over “Uncategorized” and click edit.

Change Uncategorized

Change Uncategorized

Boom! No more lonely, unwanted blog posts.


Reliving past moments – that time I did a talk at google campus to my peers on fashion & technology trends

google campus

I met with a lovely woman called Zoe, the other day. Zoe runs a networking event called Tech Talkfest. She reminded me that it was over a year ago that I did a keynote presentation at her fashion & technology conference at Google Campus – I couldn’t believe it. Where does the time actually go? Can someone tell me! I remember it like it was yesterday. I was so petrified. It was the biggest talk I had every done but more scarily it was in-front of my peers. I don’t know about you but I have a fear that one day someone is going to tell me that I am a fraud and I don’t actually know what I am doing or talking about. Let’s be clear, I know I do but we all have a little self-doubt right! I really wanted to do this talk to prove to myself that I got this shit handled.

The talk was about my predicted trends in the fashion & technology space and they went over really well with the audience which was really lovely to here.



Can’t believe I’ve had that leather skirt for a year – totally bananas.



Click here to see the presentation and here to read the slide notes.


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How to create a post signature without a plugin

A lot of bloggers have a cool little post signature at the bottom of their blog posts, I do too! I usually paste it in every time which is so long and laborious. It’s quite naughty coming from me because I could have coded something along time ago but haven’t!

I put together this code snippet that I am using now which you can copy and use on your blog. What I have done is made a shortcode, a shortcode is an easy way to paste code into a blog post without pasting the actual code and it getting messy. Also it’s easier to remember and saves time.

I could have created a tutorial which creates the signature automatically at the bottom of a blog post, but if you are like me and have been pasting it in for ages, it will be duplicate signatures on old posts and in all honesty I can’t be asked going through all the old blog posts and deleting. However if you aren’t like me and a signature is new for you I shall make this tutorial for you soonish.

Okay so to the code!

Paste the following into your functions.php file which is in your theme. You can find this via FTP or if this is alien to you go to your theme editor from within WordPress backend and find it that way.

Replace INSERTURLOFSIGNATURE with the image url of your signature.

Cool, done? Awesome. Now you a ready to use your new shortcode. When you make your next blog post you can paste in the following, where you want your post signature to show:

When you preview your blog post this shortcode will be replaced your actual post signature.



Creating a Favicon

Whilst on the phone recently with the lovely Brenna Mader of Wanderlustandglitterdust.com helping her set up theFEED, she mentioned that she now knew what a favicon was because in theFEED settings it asks you to upload a favicon!

I was like say whatttt! Then thought about it for a second and realised I’ve seen a lot of bloggers sites without favicons so she was actually in good/bad company =]

If you are reading this and thinking what the hell is she going on about (this post is for you), a favicon is a cute little icon which displays next to your site name in your browser.


Above is a screenshot of my Google Chrome right now, you can see I have three tabs open, one is this blog, the second is Brenna’s and the third is my Gmail. Next to each website name is a little icon – that is a favicon!

A favicon is usually 16px by 16px and traditionally a .ico file. To upload a favicon to your blog do one of the following:

Way One

Open your theme editor and check (use CMD + F on mac to use your browsers find tool) you don’t have any code that starts with

If you do, your site is already set up to have a favicon, in this case change the image url in the “src” attribute.

If you don’t then, before the close of the tag insert the following code, insert the below code, swapping our ENTERIMAGEURLHERE for the destination of your favicon image.

Way Two

Get the plugin “All In One Favicon” and follow the instructions.


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theFEED Profiles: Marissa Meade of StyleCusp.com

theFEED profiles marissa meade of stylecusp.com

This April, chloédigital and rewardStyle launched a product called ‘theFEED’, a WordPress mobile site plugin that automatically optimises a bloggers site for mobile. It combines a bloggers Instagram’s, Blog Content and rewardStyle shop favourites into one continuous feed, allowing readers/followers to have a running dialog with their influencer.

I like profiling theFEEDrs here on TheFashionTechnologist because they are all pretty awesome and if you choose to join us you’ll be in good company!


Today I am profiling:

Her Blog Is:

Brief Bio:
Not only is Marissa is a fashion and lifestyle blogger, she is a creative consultant for bloggers and brands!

theFEED profiles Marissa Meade of StyleCusp.com

This is what Marissa Has To Say About her experience with theFEED:


I just redid my site and was looking into mobile options when theFEED launched. I immediately downloaded it to use on my site and have been so pleased with the results! Mobile/Tablet readers make up 40% of my traffic and it was imperative that I have a mobile compatible site. I also love how it not only has blog posts but also integrates and emphasizes social posts and sharing as well!

Are you a fashion/beauty/lifestyle blogger? Join Marissa, click here to signup for theFEED Today.



Go BIG or go Home Like Cara Santana: How to enlarge your featured images on WordPress

How to enlarge your featured images

Last week I had a lovely lunch with Cara Santana of Caradisclothed.com. Not even a minute in we were knee deep in blog talk and strategy – we couldn’t help ourselves!

After I help her upgrade theFEED on her mobile site, Cara asked me a blog question.

Cara Santana: How to enlarge your featured images

The Question: How can I make my blog post featured image larger on my desktop site so it’s more engaging for my readers?

I agreed with Cara that large images are more engaging for your readers. You can change your featured image sizes by going to Settings > Media. After you do this you will need t update your featured images for all your previous blog posts to this new size as WordPress will just make the new featured images the new size.

To do this, download a plugin called “Regenerate Thumbnails“, this allows you to bulk change all your featured images!


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That Time I Hosted A Documentary for BBC On Coding

Documentary BBC on Coding

Last year I had the opportunity to film a documentary for the BBC on Coding. It was the funniest and craziest experience of my life so far! When I was younger I actually wanted to be a presenter and had zero idea I’d end up being a developer so it was great to do something which combined the too.

During the weeks of filming I met some super inspiring people who have helped shaped chloédigital today and for that I am eternally grateful

You can watch it here:

Direct Link: http://www.bbc.co.uk/programmes/p01w590p


The Fashion Blogger’s Web Design Check List: 15 Questions to ask you blog designer/developer

Fashion Blogger Web Design Check List

This weekend, I was coding a blog revamp for the lovely Vicki of VickiArcher.com. When her site was moved from Blogger to WordPress by her previous developer it was done so half heartedly. The theme that was used on her new WordPress site was a visual editor theme, which means it’s not made for developers it’s made for bloggers who want to make their blog without code. Call me bias, but I am not a big fan of these. On the surface they seem cool but when you want to take sh** to the next level you wind up in a bit of a pickle. This is what happened with Vicki, so we decided to bite the bullet and remake her site with good old fashion code, positioning her in good-stead for when she wants to do more in the long run.

Whilst coding away I was thinking about other bloggers and how you may find yourself in a similar predicament, actually saying that I know you do because more often than not I get emails telling me your previous developer seemed so amazing on the surface but the final product wasn’t what you wanted and now you feel a little cheated.

It is super important to make sure you team with the right people and your site is made for the long haul. I am sure you have dreams/goals/plans, I’d like to thinking you do anyways – that is why it is important to make sure you are building the right foundations from the outset. Can you imagine a shop with crap foundations? That shop is falling down!

When talking to a potential developer make sure to ask them the right questions but at the same time remember they are the expert and not you – otherwise you would be coding your new site yourself. There is nothing worse than when I get an email from a blogger telling me exactly what they want and what pages – errr I thought I was supposed to be the developer, you did email me RIGHT?

It’s best to find a happy medium where by your creative vision combined with a blog designer/developers, mixed in with their technical know how, it’s a relationship – you need to get on!

Below is a web design check list of questions you should be asking your blog designer/developer before committing to making your site with them:

  1. Can I see some work you’ve done?

    Ask them for some links of work they completed themselves, also ask what functionality in these projects are similar to what you might need.

  2. If we get going, can we sign a contract?

    Some people fear signing a contract thinking it is more beneficial for the blog designer/developer than it is for you as the blogger. Wrong. It’s beneficial for you both so all parties know what is to be expected.

  3. How and where will my website be hosted?

    It’s important to know if the hosting provider will cater to your needs. If you get a lot of traffic then make sure the available bandwidth and disk space is enough for your site. Also find out if the hosting provider are quick at replying about issues. Companies like GoDaddy and Bluehost, have 24/7 numbers and chat support which is really handy if you are ever in a pickle in the future.

  4. What access do I get to my new website?

    Make sure you get full access to everything, included your Server/Hosting details, domain name, and administrator login.

  5. How will you make it easy for me to manage the content on my website?

    Find out what content areas on your site will be accessible and edited by you.

  6. If it’s a WordPress site, ask what plugins will be included with the initial install and why?

    There are some key plugins that a blog designer/developer should install for you e.g. Yoast’s SEO and Google Analytics Plugins

  7. What will you be doing to preserve my current website’s SEO value?

  8. What SEO fundamentals will be included with my website?

  9. How will the website convert readers?

    This question is something for you to think about also, if you rely solely on your blog designer/developer to make sure that your blog converts, then you will probably end up disappointed. Every blog should have a conversion strategy, it’s how you work out if your efforts are a success or not. Tell your blog designer/developer who your target audience is, what’s your blog USP (unique selling proposition), what your main call to action’s (way’s readers convert) are, what your inbound lead process is (how visitors get to your site. e.g. search engine traffic, social media etc.). Once this information is clearly communicated with your blog designer/developer, then they should be able to use this information to properly design and develop the proper elements to attract, capture and log conversions for you.

  10. What will you be doing to keep my site secure?

    Although CMS’s like WordPress are amazing they can be vulnerable to being hacked. However, hacking should never be an issue as long as your blog designer/developer properly codes the your blog to prevent easy access for hackers, uses reputable themes and plugins and use good security tools.

  11. Will you be performing core theme and plugin updates as they become available?

    Get a clear understanding of who will be responsible for keeping these things updated, there is no point assuming as this will get you in to trouble. If you’re paying a monthly service fee, then your blog designer/developer really should be. If you’re not paying for some type of service plan, then you will need to do it. Don’t go emailing your blog designer/developer to make updates when you are not paying them any more. This isn’t charity work!

  12. How easy will it be to add features / functionality to my website in the future?

    This questions is oh so key. It is not just about now, you are building for the long haul, so you need to know what position you are with your blog designer/developer when it comes to changing or adding new plugins, changing themes, adding page template etc. Don’t expect these things to be included unless you have a support plan with your blog designer/developer that includes some allotted time for this technical support.

  13. What will be used to help me track my blog traffic?

    Important things to track on your site include traffic, site performance, engagement, and conversion. You can do these using free tools like Google Analytics and Google Webmaster Tools.

  14. How do I request help if I need something and is this included in what I am paying for?

    If you are the type of person who would like to rely on your blog designer/developer to answer questions for you then find out if this is included or if it will be extra. Also find out what is the quickest way to get a response on a question? What hours can I expect you to be available for support? What type of response time can I expect? How much technical support is included with my monthly fee? Does this not cover any certain types of support?

  15. Are there any additional fees outside of what I have paid / am paying?

    No one likes to be screwed over especially after spending money on a new website.

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How To Create An Animated Gif Featured Image on WordPress

I am working on an email series for theFEED users of helpful tips they can apply to their mobile site!
In the email series one of the emails will cover how create an Animated Gif Featured Image on mobile so I am creating this blog post for further information and to help others who are interested in creating the same effect!
Here is the animated gif I made using, gifmaker.me. I took 5 shoes from Nasty Gal Shoe Cult as an example.
Animated Gif Featured Image nastygal-shoecult
Out the box, WordPress doesn’t allow you to have featured images as animated gifs because your theme uses a resized version of the actual image you upload, so it’s not actually using the original animated gif you uploaded and therefore it becomes a static gif.
The workaround that you can do is upload an animated gif as the FIRST image you upload through the WordPress Media Uploader from within the specift blog post edit screen. Then don’t upload a featured image through the official setting in WordPress.
Featured Image
This way theFEED will take the first image an apply it as the blog post featured image and because it will grab the original it will stay as an animated gif. BOOM!
This could work for desktop blogs as well if you use a plugin like Autoset Featured Image or Automatic Featured Image Posts.
Here is what this blog post looks on mobile. Cool huh?






I just had to share this image of some of theFEEDrs, look at all those beautiful faces!
This image took me about 6hours to make can you believe it? I set aside about 2hours but seriously underestimated how long it would to take to go on everyone’s Instagram and extract their profile pic!
I made this for the rewardStyle newsletter that went out to intro publishers to theFEED and thankful it went down well.
Let’s keep on keeping on!


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