One overlooked way to re-engage blog readers // Fixing broken links

Chloé Watts is the Founder of chloédigital and a Fashion Technologist.

Check yo’ links!


When a user clicks on a broken link they are taken to a 404 page (tip: style your 404 page), which is your blog’s error page! If the user can’t find what they are looking for, they most probably, at this point, will leave.


After writing your blog posts make sure to check all links work. Links linking to other content on your site AND links to external sites (make sure these open in a new window).


What you can do now is get this cool plugin called “Broken Link Checker”, which can be found here. Use this to scour your blog to see if you have any broken links and rectify them.


Lecture over! =]


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