I just had to share this image of some of theFEEDrs, look at all those beautiful faces!
This image took me about 6hours to make can you believe it? I set aside about 2hours but seriously underestimated how long it would to take to go on everyone’s Instagram and extract their profile pic!
I made this for the rewardStyle newsletter that went out to intro publishers to theFEED and thankful it went down well.
Let’s keep on keeping on!


The Blogger Freak Out Email: Part Two // WordPress Timezone

You know how I said last week that I get these blogger freak out emails which make it seem like the world is ending? I got another one today, courtesy of Larissa aka Larz of Don’t get me wrong I love Larz, she is only 19 years old and she is achieving ALOT in the blogging world, but she freaked out today because her blog post wouldn’t publish. I guess it was actually a big deal because it was for Teen Vogue and Sephora so maybe the freak out was warranted!
Nonetheless she asked:



The Question: My blog post was scheduled but never posted on time, so I went in to manually publish it and every time I try to, it reverts back to being scheduled again! What’s going on?

I have heard this issue a few times and I get that it is frustrating. Luckily it is an easy fix.
I am not 100% as to why it happens but WordPress timezone settings changes sometimes, maybe because you are in a different location then when you first set your WordPress site, actually that is probably why. If/When you ever have this issue, have a look in your settings, at the timezone WordPress says you are currently in. If it is wrong, then choose where you are from the dropdown or manually set it from the UTC options.
This is a screenshot from my WordPress timezone settings. You’ll notice, because of daylight saving hours, it says my current timezone is an hour before the time actually is. What I have done here is chosen UTC+1 so my WordPress time is London time right now.
wordpress timezone
That’s it, if you go back to the blog post that would not publish, it will now!




Why your Image File Size is Slowing Down Your Blog!

The other evening, I called Las Vegas (well not the actually city!) to speak to the lovely Ashley, who is one half of She blogs with her Las Vegas born bestie Kristen which I thought was so cool – to girls on a blogging mission! I called Ashley to help her set up theFEED on their blog mobile site and whilst doing so, Ashley asked me a question about their desktop blog site speed.


The Question: Why is our site loading so slowly?! We think it’s our slider but we love it so much and don’t want to get rid!


If you go on their blog you’ll notice they have an image slider at the top of their site. This slider takes a while to load and because it takes up most of the page it appears to a reader that the whole site has not loaded even though if you scroll down you’ll notice the rest of the blog has already loaded! It is not necessarily the case that the girl’s entire site is loading slow just the slider which could cause a reader to leave the site and we for sure don’t want that!
(the page when the slider is loading)
(the page when the slider has loaded)
I did a little investigating, for the girls and the reason why Ashley and Kristen’s image slider is loading so slowly is because the images they are uploading to it are way way way way WAYYYYYY to big. I mean WAY.

Let me break it down:

Ashley and Kristen’s image slider dimensions are 920px by 500px however the images they are uploading for it are MAAAWHOOOISIVE! The image size they are uploading is 4752px by 3168px. Don’t worry girls this is a common mistake, you’ve gone out and done a lovely photo shoot then uploaded your images straight from your digital camera. This is a big no no. Before uploading to wordpress you should use an Image Optimizer to reduce the dimension size e.g. to 920px by 500px and image file size so it’s alot smaller.
The first image in the slider, on girl’s blog is the one below. The image as is, uploaded to their slider is 2MB, which if you think about it logically, there are 9 images in the slider therefore loading about 18MB in total which is Bananas with a capital ‘B’! I took this image and ran it through Photoshop’s Image Optimization Tool (alternative online version can be found here) and changed the dimensions to fit the slider. I managed to reduce this image file size down to 569KB. This is a image file size reduction of 75% !
If Ashley and Kirsten reduce all the image file sizes, in total the slider will load 4.5MB instead of 18MB which will, in turn, load a lot quicker.
The moral of this story is to Optimize (with a capital ‘O’ for effect =]) your photo’s before uploading them to your blog, not just for slider’s but for blog posts as well!


London and Mules!


Zara Mules London


London weather is insanity! You’ll be happy walking along on a gloriously sunny day in your Zara mules, then boom, it starts raining! One would think I’d be used to it now after 25 years but I’m a dreamer who lives in hope! Yesterday I sent out the first eNewsletter to theFEEDr’s from our brand spanking new template which was very exciting.
I added a little personal note telling everyone how happy I was that London had sunshine. Literally, as soon as I clicked the send button, it started raining!
Just My Luck =]




The Blogger Freak Out Email! Resizing your affiliate ad banners

Resize Affliate Ads
Yesterday I got a panicked email, followed by a panicked text from my friend and blogger Diana of I don’t like these emails! Not because I am being asked for advice, as you know I am always down to help a blogger out with tech help BUT I don’t like when the email makes it seem like the world is about to end. It’s not, everything is good, let’s calm down now. I’ve told Diana that if she continues to send me these panic emails I’m actually not going to help her anymore, think about it from my point of you, I nearly have heart palpations thinking something major is wrong and it really isn’t and well, I’m trying to live a very long and healthy life!


Diana’s Email:


Screen Shot 2014-06-21 at 12.33.27

Subject: I messed up my ad banner on the right sidebar


Can you please fix it for me please?

Pretty please!

This is the link for the banner ad.

It used to sit on the right sidebar as a widget- and now when I am adding the code- it just doesn’t scale right.



What was happening was, the image in this affiliate ad code is wider than Diana’s sidebar, so when she pasted the code in a widget, it looked like it was jumping out of her sidebar. screenshot


The width of Diana’s sidebar is 222px, we know this because if you pretend to take a screenshot on a mac (CMD + CTRL + SHIFT + 4) you can use the crosshair cursor to measure the width of an element on your site. To make the ad image the same width as the sidebar we edited the img tag to include a width attribute with the value of 222px:





The final code looked something like this, you’ll notice the new width attribute on the img tag:


That’s it! Was hardliy earth shattering, life altering stuff, was it? =]







theFEED Profiles: Jenny Bernheim of

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This April, chloédigital and rewardStyle launched a product called ‘theFEED’, a WordPress mobile site plugin that automatically optimises a bloggers site for mobile. It combines a bloggers Instagram’s, Blog Content and rewardStyle shop favourites into one continuous feed, allowing readers/followers to have a running dialog with their influencer.

Each week I am going to profile one of theFEEDrs here on TheFashionTechnologist because they are all pretty awesome and if you choose to join us you’ll be in good company!


Today I am profiling:
Jenny Bernheim


Her Blog Is:


Brief Bio:
Jenny is fashion PR specialist turned blogger, stylist AND designer. I first found out about her blog after seeing she had signed up for theFEED and I’ll be honest, I am now obsessed! Jenny’s style coupled with really beautiful imagery makes a must see blog!

theFEED Profiles-

This is what Jenny Has To Say About her experience with theFEED:


I couldn’t be more excited about the new mobile look that theFEED has brought us! I think it’s safe to say that we have all been waiting for this much needed update. With mobile at the forefront of reader experience, it’s even more important to have an aesthetic that you are proud to present your readers with. It’s no surprise that chloédigital and rewardStyle have made another gigantic leap with theFEED!


Are you a fashion/beauty/lifestyle blogger? Join Jenny, click here to signup for theFEED Today.



Ask me your tech questions!

submit your questions

Can I safely say I’m in the blogging swing of things now?


It’s weird because I spend my day speaking to bloggers and yet I was not consistent on my own blog. I was starting to feel like a hypocrite and well no-one likes those. The beauty of blogging for me is I’ve been working with bloggers since I was a wee 19 year old and still do 6 years later (yes I’m 25 =]) and as a web developer/coder if there is any tech shiz I need to get done, I can do it myself, no sweat (occasional sweat). I’m sure that’s not the case for everyone as I’ve had many a frustrated call/email/tweet etc. that something’s being getting on your nerves for a while and you just can’t figure out how to fix it.


Well on this blog I’m all about giving tips/advice/tutorials to empower you to make changes on your own blog because at the end of the day, it’s your baby just like TheFashionTechnologist is mine.


So I prompt you to let me know if you have any tech question you want answered? Let me know and I’ll do my best to make a tutorial for you here on TheFashionTechnologist. Big or small, go wild!


You can leave a comment, email me at or tweet me @chloedigital – I’m all ears.



A Day Full Of Meetings about eNewsletters: Vicki Archer and Mary of Happily Grey


Photo Cred: Vicki Archer -

Photo Cred: Vicki Archer –


Yesterday I was put to WORK, so much so I didn’t blog! Actually I shouldn’t be making excuses =]


The day was all about eNewsletter Strategy. Any one who has met me knows I love a good eNewsletter, often weirdly so. My excitement about the hidden power shines through as I explain to a blogger how awesome a great strategy could help aide their publisher goals.


In the morning I went to Chelsea, to visit Vicki Archer. Vicki is an author and blogger talking fashion and french chic. We spent about 3 hours non-stop talking about eNewsletters and made plans on how she could continue to create a loyal following over email. eNewsletters are the most traditional form of social media, as others have come and gone (we all remember MySpace, Hi5 and Facepic right?), people have continually been addicted to their email. As an online publisher it’s imperative to build your email list, it’s like having a room full of people ready for you to walk on stage and tell them what is going on with YOU!


When our meeting was all wrapped up we couldn’t help but do an impromptu photoshoot.


Chloé and Vicki


After leaving Vicki’s in Chelsea, I had to rush over to Shoreditch to meet Mary of Happily Grey. After some confusion about where we were meeting we ended up at rewardStyle’s London HQ for a meeting about, you guest it, eNewsletters! We again spent a few hours talking about all the possibilities, now and for Happily Grey’s future. Mary pointed out that her eNewsletter is to be the bottom of the funnel that brings in her readers/followers from the various social networks she is on – and I couldn’t agree more.


We too couldn’t help having an impromptu shoot!


Chloé and Mary - Happily Grey


Looking forward to helping these ladies on their journey’s it’s going to be an exciting one!


chloe signature









theFEED Profiles: Angela Fink of

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This April, chloédigital and rewardStyle launched a product called ‘theFEED’, a WordPress mobile site plugin that automatically optimises a bloggers site for mobile. It combines a bloggers Instagram’s, Blog Content and rewardStyle shop favourites into one continuous feed, allowing readers/followers to have a running dialog with their influencer.

Each week I am going to profile one of theFEEDrs here on TheFashionTechnologist because they are all pretty awesome and if you choose to join us you’ll be in good company!

Today I am profiling:
Angela Fink


Her Blog Is:


Brief Bio:
Angela is a celebrity and editorial fashion stylist, she runs her blog with her husband Kelly Bolton and they make an awesome team! TheFashionSight was one of the first blogs to use theFEED so it has a special place in my heart, when I met Angela and Kelly at theFEED’s launch in Dallas a few months back I thought they were and still are AMAZEing. Love a power couple!

theFEED Profiles- (1)

This is what Angela Has To Say About her experience with theFEED:


My husband and I knew that everything was going mobile but with our schedule, running a blog, and having a full time jobs we didn’t put the time and energy into making sure our mobile was user friendly. Not only is it just our blog posts on the feed, it’s our Instagram, and my shopping faves. After a couple of my friends saw my mobile site they called me and were like “we love how easy it is too look at all the new updates from our iPhones” and that they actually thought I redid my website. The feed is seriously one of the best things to happen to my site and I can’t wait to see what new features are next.


Are you a fashion/beauty/lifestyle blogger? Join Angela, click here to signup for theFEED Today.



Summer in London


My friend has an amazing flat in the centre of London for the summer so any downtime I have will be spent there! This pic is an outtake from a shoot we did on her awesome roof. More pics to follow soon!