theFEED: Creating an eNewsletter series

Chloé Watts is the Founder of chloédigital and a Fashion Technologist.



Good Morning!


This weekend I was working on theFEED, on the email templates theFEED users receive for various reasons once they have signed up. I want to start sharing with you what I am learning from theFEED signups and users and how I am using this data to improve on how I am making communication with the FEEDrs (bloggers who signup and are using theFEED on their mobile sites) better. Actually, it is not just the data I collect which influences my decisions, it is also the conversation I’ve been having with the users and asking what they like and don’t like. I have been surprised at what some people say that I may have taken for granted so it’s helpful when it gets spelled out to me, however insignificant it may seem on the surface.


theFEED is set to have a few different email templates but today I am going to highlight just one. This email template is for a series soon to start for theFEEDrs called “Helpful Tips”. On a daily basis I get emails from theFEED users asking questions about how to use theFEED in the best way, how to customise it etc., and often the questions they ask have been asked quite a few times already by other users. So, I have devised an email series which not only highlights the bloggers who asked the question but also allows everyone to know the answer at the same time (with screenshots, we all like those!), hopefully helping those who didn’t think to ask!


eNewsletter Helpful Tips


I am going to update this blog post once i’ve sent a few of these bad boys out to see how responsive theFEEDrs are to them.





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